Huawei’s smartphone shipments dropped virtually 60% in Western Europe final quarter

The smartphone market suffered a large setback within the second quarter because the pandemic shut down Western Europe’s greatest economies. However as new data exhibits, sure manufacturers have already began to bounce again.

Samsung underperformed, but it surely was nonetheless number one

A mixed 28.8 million smartphones have been shipped throughout Western Europe within the third quarter. Samsung accounted for a formidable 10.3 million models and led the market with an excellent 35.6% share.

Samsung carried out worse than the market common with a decline of 6.9% year-on-year. Nonetheless, there’s some excellent information. At the least for Samsung, anyway.

The South Korean firm massively outperformed its Chinese language rival Huawei, who briefly turn out to be the primary smartphone producer on the earth earlier this 12 months.

As for the present quarter, there appears to be plenty of uncertainty. The vacation interval usually brings alongside a gross sales increase, however Western European markets just like the UK, Spain, and France are being held again by one other wave of strict lockdowns.

Huawei had an terrible quarter in Western Europe

Circling again to Huawei, it’s clear that the affect of US commerce sanctions is lastly beginning to present. That, coupled with a interval of diminished financial exercise throughout Europe, resulted in a horrible quarter.It shipped 6.2 million smartphones and was the third hottest model in Q3 2019. Nonetheless, in Q3 2020, Huawei slipped down into third place. Market information exhibits that it solely offered 2.5 million units between July and September. That represents a decline of 58.7% and means it carried out 9 instances worse than the market common.

To make issues worse, Huawei’s market share fell from 20% to eight.8%.

Apple skilled robust iPhone SE & iPhone 11 demand

Apple maintained its place because the second hottest model in Western Europe final quarter. And, regardless of not launching a brand new flagship iPhone lineup in September, its gross sales elevated a little bit.

Particularly, the Tim Cook dinner-led large shipped 8.2 million iPhones within the quarter ending September. That’s a rise of 0.1 million models versus the equal quarter in 2019.

Market share was additionally up. The model accounted for 28.5% of all shipments within the area, whereas a 12 months earlier that quantity stood at 26.4%.

IDC says Apple’s higher than anticipated efficiency was right down to robust iPhone SE (2020) gross sales and continued demand for the iPhone 11 sequence, which has since been changed with the iPhone 12 portfolio.

Xiaomi and Oppo have been the actual begins final quarter

The most important winners final quarter have been undoubtedly Xiaomi and Oppo. Each manufacturers benefitted from the downfall of fellow Chinese language entity Huawei, placing them on a path that would finally see them critically problem each Samsung and Apple. 

Xiaomi was the third-largest smartphone producer in Western Europe over the summer time months with gross sales of three.7 million models and a formidable 12.8% market share. Simply twelve months earlier, the favored model recorded 1.5 million shipments and held a market share of 4.8%.  

These numbers finally imply that Xiaomi skilled a ginormous 151.6% gross sales leap throughout the area in Q3.

Much more spectacular, nevertheless, was the efficiency of Oppo. The latter, which solely entered the European market final 12 months, solidified its place because the fifth hottest smartphone firm and skilled unprecedented progress of 566.2% 

Due to the introduction of recent mid-range fashions, Oppo managed to ship an honest 900,000 models. That isn’t a lot compared to different manufacturers, however simply twelve months earlier gross sales stood at 100,000 models.

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