FoodBoss provides help for direct supply from eating places – TechCrunch

FoodBoss goals to be one thing like Kayak for on-line meals ordering — the place the place you’ll be able to search throughout totally different service and apps to seek out the bottom costs and quickest supply occasions.

One limitation, nevertheless, is the truth that the service was restricted to third-party providers like Uber Eats and Postmates, with no approach to order from the restaurant itself — till lately, with the launch of a brand new function known as Restaurant Direct.

FoodBoss co-founder and CEO Michael DiBenedetto mentioned that eating places are inserting an rising emphasis on accepting supply and pickup orders straight, each to avoid wasting on the charges they pay to third-party providers, and in addition to have a direct relationship with their prospects.

“The principle downside is that they spent all this cash to construct out the [ordering] infrastructure, however they don’t essentially know that they need to spend advertising and marketing {dollars} to drive shoppers to their web site or app,” DiBenedetto mentioned. “That’s the place we’re actually serving to.”


Picture Credit: FoodBoss

Restaurant Direct could current some further technical hurdles, as a result of it should require FoodBoss to combine with quite a lot of ordering programs. DiBenedetto mentioned the corporate will likely be connecting by way of APIs in some instances and may also work straight with restaurant IT departments.

He emphasised that FoodBoss will stay agnostic about the way you order — the objective is simply to point out you all of the choices, and to focus on the ordering technique that greatest matches your priorities.

“At FoodBoss, we’re targeted on ensuring we’re serving to third events and [restaurants] have a decrease general advertising and marketing value,” DiBenedetto continued. “All people desires to be worthwhile on supply.”

The primary restaurant out there by way of Restaurant Direct is Lou Malnati’s in Chicago, with plans so as to add Sbarro in a number of markets subsequent yr. In a press release, Lou Malnati’s president, Heather Stege, mentioned, “The problem for eating places is with the ability to serve prospects by way of the customers most popular channels, whereas nonetheless offering them with distinctive meals. FoodBoss helps simplify that by providing a number of choices, together with our personal, to draw prospects.”

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