Counterpoint: India TWS Shipments explode in Q3, sudden market chief

The Indian true wi-fi stereo (TWS) market 3 a whopping 723% market progress 12 months on 12 months throughout the July 1 -September 30 interval. Regardless of the continued pandemic and decreased client spending in different segments, TWS shipments soared to their highest ranges throughout the third quarter.

The primary spot was occupied by India-based model boAt audio which took 18% of the market share. Xiaomi comes an in depth second with 16%, whereas Realme claimed the third spot with 12% of the market. JBL (8%) and Apple (6%) spherical out the highest 5.

India TWS market leaders in Q3 2020

India TWS market leaders in Q3 2020

Xiaomi’s Redmi Earbuds 2C had been the best-selling pair of TWS earphones in India for Q3 2020 due to their reasonably priced INR 999 worth and potent characteristic set. Coming in at second place are boAt’s Airdopes 441 which characteristic 25 hours of battery life, USB-C charging and attractive gross sales promotions throughout the vacation interval. Realme’s Buds Q and Buds Air Neo occupied the third and fourth spots whereas Apple’s second-gen AirPods stood because the fifth best-selling pair or earbuds.

Best-selling TWS earphones in India

Finest-selling TWS earphones in India

As a complete, the common promoting worth of TWS earphones in India has elevated pushed largely by AirPod gross sales which noticed boosted demand due to the absence of in-box earphones with the iPhone 12 collection. The unprecedented variety of folks working and finding out from dwelling was the most important issue within the elevated demand for TWS earphones.


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